January: Launch of the Orion One, inspired by the Interstellar Mothership, and reveal the brand image IP - Alien.
April: Launch of the new "BEHRENS MASTER" watch collection and release of the first model of the new collection, the "KUNG FU" wristwatch on TIME TO WATCHES 2024.
August: Participated in Geneva Watch Days 2024 as the only Chinese watch brand; Launch of“The Dark Knight” Batman-themed watch.